Building Brands One Clever Line at a Time
Hire me before someone else gets the good stuff!
You don’t need just a writer.
You need a strategic thinker and persuasive storyteller—someone who gives your brand a voice people actually want to read.
I’ll help you find the right words to connect, convert, and stand out.
Whether you’re launching, growing, or rebranding, I’m the creative partner who makes the message clear (and occasionally makes you snort-laugh at your desk).
It is your lucky day, because I happen to be available for hire.
Here’s How I Can Help You:
You’re seeking…
A smart, strategic copywriter to join your team full-time
A freelance writer who can jump in and deliver on-brand, on-brief brilliance
A creative human who writes like a human (but funnier)
I am…
Copywriter + creative writer with a sharp voice and sharper instincts
Experienced across tones, formats, and high-profile brands: Peanuts, Martha Stewart, H&R Block, and more
Known for creativity, collaboration, versatility—and always delivering the goods
Let’s Get to Work! Here Are My Skills:
Creative Writing
Humor, short form, long form and so much in between.
Branded Voice
Experience writing everything from quirky to corporate.
Brainstorming and Collaboration
There is no “I” in team, but there is ME and I love collaborating!
Content Editing
Editing or receiving edits. I am down for both!
Creative Problem Solving
Oooh, I love this part!
Dependability
Delivering what you need, when you need it. (And maybe some cookies if you’re nice.)
If you need any of these things (or more!), I’m your girl:
Creative writing for books, greeting cards, calendars, blogs, promotional products, trade shows, campaigns, social media, catalogs…. You have needs, I have solutions… just get in touch already!
My passion is turning vague ideas into irresistible stories. I’ve been a successful Copywriter since 2006. Oh, and I’m also trained in physical therapy. So if your project’s a pain in the neck, I’m uniquely qualified to work it out. Curious to learn more?
Select Clients
Some Words Straight From My Partners in Crime
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Savvy to Consumer Needs
“Cheryl approaches her craft with a workmanlike efficiency and a high level of creative skill. She is able to pivot quickly based on the ever-changing demands of the marketplace, and is savvy to the needs to today's consumers.“
— Jack Pullan, Senior Artist at Hallmark Inc.
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Keen Editorial Sense
“I remain impressed with Cheryl’s excellent writing skills and keen editorial sense. Her copy is always on-point and plentiful, and she writes in a variety of styles. She is a strong self starter who does not stay idle and whose work ethic is beyond reproach.”
— Michael Nonbello, Retired, Andrews McMeel Publishing
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A Joy to Work With
“Cheryl is a talented and accomplished writer, dedicated to consistently delivering the best possible product. This, combined with her positive attitude, professional demeanor, and penchant for collaboration make her a joy to work with.”
— Shelly Barkes, Communications Director, Andrews McMeel
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Integral Part of Our Team
“Cheryl showed enormous diversity in her writing abilities as she not only was a top greeting card writer, she worked with other departments including Calendars, Books, Marketing, and Sales. She was an integral part of our team and the company as a whole. Any company would be lucky to have such a talented and friendly writer on their team!”
— Stephanie Finkelstein, Department Coordinator, Greeting Cards, Andrews McMeel
